One of the most frustrating things that can happen to any consultant is running out of leads. What do you do? Who do you call? Where does your next party come from? Here are 3 quick and easy steps to get leads when you hit the wall.
- Call all the people you didn’t call but should have called. We all have the list of people we didn’t call because we’re afraid of them. Let’s be honest about that. I know you deleted them from your contact list, erased them from your handwritten call list and maybe you even avoid them in public. She seems so put together. Do you know what it’s like to be that person? Maybe you do, maybe people have thought that about you. It doesn’t actually feel good to her, she probably gets left out of stuff because if you’re intimidated by her, so are others. Go ahead, give her a call just like everyone else.
- Call your existing customers. If you have people that buy from you, you can ask them who they know. Create a promotion for new customers and those that refer them. Make it something wonderful. Call existing customers and tell her that you’re going to give that away but the only way to go into the drawing is to refer someone to you. If that person holds an appointment both go in the drawing.
- This is the best time of year to contact brides and prom goers. I really think prom is overlooked. Those girls may not be rich, they’re just high schoolers…but let me tell you the truth, their moms are spending some serious cash on prom. I’m prepping my second senior for prom this year, which makes this jr/sr prom number four. We have two more daughters in the shoot. By the time high school times four is over we will have spent thousands on dresses, shoes, undergarments, makeup, and nails. Why would we overlook this selling and customer building opportunity? Bridal fairs, shows, and stores aren’t just for brides. They’re for prom goers too. Spend some time thinking about how your products are useful for brides and prom goers. Go to your local bridal store…go…don’t just call. Let them know that you’d like to help them do a customer appreciation day. Set up a little table with either items to purchase or a giveaway drawing…or both. As the brides and prom goers walk in the door welcome them to the store. Offer them a chance to enter the drawing and let them shop. As they leave give them a carnation or a rose. (These can be purchased pretty inexpensively at Sam’s Club or Cosco.) You should leave that day with a fishbowl full of new names. Each one of those people knows hundreds of people. (You can do this same thing at baby stores!)
Those are my favorite ways to meet new people, but I’m sure you have more. What do you do when you’ve hit the referral wall?