Eat your own dog food
Would you buy a Ford from a car salesman that only drove Hondas?
Would you buy health supplements from a representative that lived on fast food?
Would you buy beauty products from a representative that only uses off brands from the big box stores?
I bet the answers to these are “probably not.”
My next question is:
Do you use your own products?
Have you felt/tasted/smelled/drove/experienced/worn the products that you are selling?
If you haven’t and if you don’t, then why are you asking others to?
You have to know your product inside an out. You have to understand the best way to use your product and unadvertised ways it can be used. You have to have a personal relationship with what you sell AND you have to love it! Believe in and experience everything about your product.
If you don’t that is going to seep through in your presentation. Your customers WILL ask you questions about your own experience. They will want to know YOUR opinion.
Sometimes people will say something like this. “My product is expensive. I’m doing this because I need money, I can’ really afford to use my product.” If you feel that way, then you won’t ever sell what you are trying to. You’ve got to get over that obstacle by investing in your own product to use for yourself. Once you do that others will do the same.
Have you ever heard the saying “he could sell ice to an Eskimo?” That person must really love ice and believe in ice to be able to sell ice to someone surrounded by ice. That must be the same for you too. No matter what it is you sell you must love it and believe in it. The only way that will happen is if you use it.