Stand Out From The Crowd
It seems lately that every one is selling something. My Facebook feed is full of my “friends” kindly informing me about the special challenge they have accepted. Instead of pictures of the awesome dinner they made or a picture of a five year old with a gaping hole in her mouth with the caption “Susie lost her first tooth,” I’ve got pictures of products and invitations to come to this party or that. Guess what…I keep scrolling.
Woman peering over a crowd at an unidentified event. Photograph: GRAHAM TURNER/Guardian
I work for a company that is here to support these wonderful direct sellers who are trying to make a difference for their families. They are trying to make that extra income and they’ve found a product they believe in. They’ve found a company with just the right marketing plan to fit their needs, but I ignore invitations and I turn off notifications. I scroll. I asked myself recently why I do this. I love to buy from direct sellers and I’m actually pretty loyal to a few direct sales companies. Why am I not drawn in by the mass invites and the random posts?
With that question, I realized there is are some questions the direct seller should be asking herself. What can I do to stand out from the crowd in the direct selling world? How can I get my target audience to recognize me and my product? With that I came up with a list of the top three things you can do to get your product recognized and they’re simpler than you might think.
Diversify your social media posts and don’t over do it.
If every post I see from you is about how great your product is…I’m going to get tired of it and might even unfollow you. If you continue to post about your family vacation, the coffee you dropped in the parking lot, and that cute outfit you found on sale…I’m in. I like that stuff. That is why I’m on social media. I want to be a part of your virtual life. Sprinkle in your product information. Please don’t inundate me with it. Perhaps you could spend a little time on different social media platforms to reach a different audience. Often times the same people are looking at the same site, so shake things up a bit and post on various outlets, not the same one every day.
Make a list of activities that make you money and do those. Don’t confuse posting with working.
While we’re on that subject be careful not to confuse the busy work of posting with actual income producing activities. You are just throwing your nets in the water and waiting. That may or may not bring you the catch you’re looking for and can take a long time to find out. What do you do that makes you money? Is it holding parties or meeting with potential team member one on one? Both? That is where you need to be spending the bulk of your time. If you are spending more time posting than actually working you might FEEL like you’ve worked, but you really haven’t. Chances are to sell your product you’ve got to get it in front of the people.
Real Relationships are worth their weight in gold.
Remember how I told you that there are a few direct sales companies that I am loyal to? That is because I have a relationship with the sellers. They contact me, with a personal message. They call me on the phone or send me a text. They’ve been in my home and I’ve been to parties that my friends were hosting. I’ve been a hostess. I know them, I know their kids. I know that when I buy products from them I just helped pay for a dance class or a mommy and me yoga class. I know that my money is important to them. I choose to buy products from them because I know it makes a difference.
That also answers the question of why I scroll. There isn’t any social pressure not to scroll, but if I’m at a party, all my girlfriends are getting new jewelry or bags. It makes me want make a purchase. When I’m at a party and the representative asks if I’ll be a hostess I almost always say yes. When I get a Facebook invite I almost always click “can’t attend.” There isn’t any reason not to.
In a nutshell, don’t over post, keep it real…and be my friend. My real life in the flesh friend. Then I (and every woman who is just like me) will buy from you, and I ( and every woman just like me) will be very loyal to you.