Building A Direct Sales Business In Your Local Market
By Kim Thompson-Pinder
I would love to be able to share with you today that you could promote your business once and you will have customers and recruits flooding in for the rest of your life. Unfortunately, it doesn’t work that way. It is going to require time and consistent effort to be able to get your name out there, but once you do the results will be worth it.
After several years of promoting myself and my business, people will come up to me and say, “Are you the Avon Lady?” and I always respond with pride and offer them something, either the earning opportunity or a brochure of my products. It is not unusual for me to receive phone calls from new people because they got my name from one of my good customers. At least ¼ of my customers have come from referrals. That is a wonderful place to be, potential customers and recruits coming to you instead of you trying to find them. I have been asked many times how did I do it, so today I am going to share with you some of the ways and places that I go to prospect for customers and recruits.
1) I booked myself into every local event that would allow me in.
2) I rented space in the local mall.
3) I put recruiting ballot boxes in any business that would let me. I always thanked them with some free product.
4) I took out the occasional newspaper ads.
5) Wore my company’s products everywhere.
6) I talked to new people anywhere and everywhere I went. On the street, in parks, cashiers and other business people. I would offer them a chance to learn more about earning money with my company or a brochure.
It may seem like a lot, but it takes a lot to build momentum. I was very intentional about promoting my business. I had activities planed every week so that my funnel was always filled with leads that I could work on. Consistency is the key. One thing I need to warn you about. In the beginning you might go through a period of time where you don’t get a lot of results. That is normal. It takes time to perfect your prospecting skills and for people to get to know who you are. Don’t just do a couple of events and quit. Practice, practice, practice until you become so good, that everyone is amazed.
I want you to know that I believe in you and your ability to succeed. For some of you, this will be the hardest thing you have ever done and I applaud you for continuing on even though it is difficult.
To your success,
Kim has been in MLM/Network Marketing and Direct Sales for over 15 years and enjoys helping others to succeed. If you would like practical, easy to use, free ways to build your business online and locally then check out www.kimthompsonpinder.com